Follow the steps in this guide to learn how to sell personalised products via Etsy in the simplest and quickest way.
Table of Contents:
How do personalised orders work with the Etsy integration?
We'll receive your order details via the Etsy integration, and you can then edit the order and uploaded the personalised print file on our website. Finally, you'll pay for it to be produced and sent directly to your customer!
Please be aware that we don't create the personalised design for your order using this method, and you need to create the new print file yourself.
Which products can be personalised?
Etsy personalisation is available for all products, including apparel, accessories and wall art. Because you're amending the print file yourself, you can edit absolutely any product you like.
Be aware that new embroidery designs will incur an additional digitising fee, and for this reason, we don't recommend offering embroidered goods for personalisation.
How will this benefit my store?
If you already sell personalised gifts, we've just made your life that little bit easier and you won't need to order manually anymore. Or, if you're a brand new merchant, you can get started with selling personalised goods much quicker!
In addition to speeding up the process of placing personalised orders, this feature also allows us to retain the IOSS number for EU orders.
I'm ready! How do I set it up?
Step 1: Stop automatic payment
If you use your Inkthreadable credit balance to pay for your orders you'll need to switch off automatic payments.
Only unpaid orders can be edited, and orders need to be received into your Unpaid Orders queue to await your personalised print file.
To switch off automatic payments, head to the Sales page in your Profile.
Uncheck the box next to "Pay automatically for orders received via integrations or API using available credits."
Click Update to save the changes.
If you don't use your Inkthreadable credit balance to pay for orders, you can ignore this step and proceed to pay for orders via Credit/Debit Card or Paypal.
Step 2: Link a product for personalisation
You can enable personalisation on any new or existing Etsy product.
To use an existing product that's already linked, move on to Step 3!
Need to check that your product is 100% linked? Head to Etsy Preferences and locate the product (use the search bar to find it easily).
If the bar is green and shows 100% linked, then orders will be received correctly.
If this is red or any less than 100%, select Edit and then fill in the blanks to make the product 100% linked.
Learn more in our dedicated guide to linking products.
Once your product is 100% linked, let's move on to the exciting part!
Step 3: Enable personalisation on Etsy
Next, we need to make this product customisable on your Etsy store.
To enable personalisation for a listing:
Sign in to Etsy.com.
Click Shop Manager.
Click a listing you want to add personalisation to.
Under Inventory and pricing, toggle Personalisation to On.
Next to Guidelines for buyers, add text to help the buyer know what details to add, like the engraving or pattern they want personalised for this item.
Check Optional if personalisation isn’t required for this listing. Optional personalisation is currently in beta.
For the buyer, the required personalisation field appears on the listing card with the other options for that listing, like colour or quantity. This is text-based only, and if you need a photo from your customer this must be arranged by messaging after receiving the order.
When a buyer requests a personalised item, you see the personalisation request on the Orders page and in the email you receive about their order.
We recommend showing several examples of personalised orders in your product images, and leaving a disclaimer in the product description to let customers know they will not receive a proof/mockup before ordering.
Test the product listing on your store to make sure it looks right and works correctly, and you're all set!
Step 4: Receiving and placing orders
Once a customer has ordered a personalised product from your Etsy store, the order will arrive in your Inkthreadable account on your Unpaid Orders page.
All that's left to do is upload the personalised print file and pay for us to produce it!
To do this, locate the order and click the order number.
Double-check the customer named on the order is correct, then scroll to the bottom of the order details and you'll see the option to edit the mockup and print files:
Here, you need to replace the print file which we'll use to print your order. Click the bin icon, then upload file to attach the personalised print file for this order.
You can also add a new mockup if necessary (this will be used for quality checking and will also be printed on your packing slip).
If you need both a front and back print for t-shirts, please upload your front print file first, and the back print file last. Any neck label prints will already be selected from your Brand and cannot be amended at this stage.
Please note: The print file you upload must be templated to the product that you're ordering.
Unsure about which template to use? Head to the product page and download the template underneath the main product image. Design your artworks using our PSD templates to get the correct size and positioning.
Once your personalised file is uploaded, click "Update order details" to finalise the order. Finally, head back to the top of the page and pay for this order using your preferred payment method.
We'll begin production and ship the personalised product to your customer within 5 working days after payment!
If you need any further support, please feel free to reach out to our support team.
How do I switch off personalisation?
Simply disable personalisation via Etsy under Inventory and pricing.
Should I tick "Allow customers to personalise the text on this product?" when linking the product?
No, this option will not affect your Etsy product and is only applicable to products live on Shopify. See our other help article for the personalisation tool on Shopify.
What should I do if my product is unlinked and my order hasn't come through automatically?
If your product has become unlinked and the order hasn't come through automatically, you will need to place the order manually on our website.
Follow our guide to re-link the product after you have placed the order manually.